Many businesses are adopting digital marketing as the new form of marketing to expand their business. The trend is going to increase further in the coming years, with more digital solutions targeting the online business community.
With the grow of smartphone usage, digital marketing will become even more important from now. We can search anything on the smartphone, more information is being stored digitally and can be assessed everywhere in the world, as long as there is an Internet connection. Cloud computing is one of the factors driving the wider adoption of digital marketing in all the industries. The two most population countries in the world (China and India), are seeing increasing usage of smartphone among it younger generation. This trend has a big impact in the near term on how new generation consuming the information in their hands.
We are seeing many younger generation holding their smartphone wherever they go, and they are using different kinds of Apps in their daily life. Popular Apps like WhatsApp’s, Shapchat, Instagram, Twitter, etc are widely used by the younger population. It has become their lifestyle, and they cannot liver without their phone.
Even older generation at the age of 50 years and above are digitally driven. This group of consumers is coming to the online world to search for new opportunity, be it additional income or to improve their health. All kinds of activities can be learned from the internet and the internal is digitally connected with all the countries in this world.
Being digital, it means information can be transmitted through the internet and stored electronically. Comparing with the traditional way of marketing, digital marketing allows small companies to compete directly with the multinational corporation. The bosses of these small setups are able to handle marketing by themselves, without spending a large amount of budget on marketing, especially like advertising on the TV and radio.
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