When you master all the SEO skills, your website traffic will increase many folds and you will be able to get more businesses. SEO (Search Engine Optimisation) focuses on organic search and teaches you how to pull in customers to your website. The only way to master your SEO skills, is keep learning and refer to articles written by others.
There are many resources I found on the internet which you can refer:
- Search Engine Land
- Search Engine Journal
- Search Engine Watch
- Google Webmaster Central Blog
- Bing Search Blog
- Google Webmasters YouTube Channel
You need to know what people are actually looking for, and draw them into your website. When they search for the products or services or answer, you are there for them and you provide the solution they need. After they land on your website, you would want to convert them into your customers.
I have listed down what are the nuts and bolts of SEO and I want you to succeed in your online business. Do not build your site blindly, follow the steps I have presented here and you will become a successful website owner!
Knowing SEO will give you an edge over others and help in your ranking when Google search for the content you have created. If you are a webmaster, web owner or digital marketer, you will need to master all the SEO techniques covering here.
The long term benefit of SEO is evident to all the popular websites and it help to produce a high volume of traffic to your site.
- internal and external website analysis
- link building
- proper website architecture and development
- competitor analysis
- keyword research
- developing relevant and quality contents
- and many other tasks
Using SEO in your marketing effort reduces your advertising bills and it is about as close as free you can get it. It is an important tool you should not neglect and you must also constantly keep yourself updated with all the SEO techniques. Most people trust organic search results, it helps to get more clicks on your site.
SEO has increasingly become one of the online strategies marketer use to increase their business revenue, it is the norm for all companies to grow. Wish to learn all about SEO? Visit my “Get-started” page.
Know which sites link to your website will help you in your SEO management, especially the backlink to your site. More backlink to your site will increase your site ranking juice and this is what Google want to see. You can find about how many backlink to your site by using WebstatsDomain free website analysis.
WebstatsDomain is a free online service that collects and analyses any data about your domain and keywords you use for your SEO optimisation. It even give you an estimation of how much your website worth in dollar sense. Very interesting insight!
There are challenges you need to deal with when you apply SEO on your website:
- competition from other websites
- no guarantee to reach top spot on Google
- ranking fluctuation
Those SEO things you should do to get high ranking
(1) Create quality content
Google will search for the best content and present it to the searcher. Therefore, you should stay focus on creating relevant and high quality content to attract them. Smart SEO practitioners understand their target audiences and know how they think, what they discuss about your services, products and brands.
(2) Keywords in your Page/Post Title
When writing your page/post, put relevant keywords inside your content, in particular the title and first paragraph. Be natural, and do not stuff too many keywords. Know the intention of the searchers and use those keywords which they put in the search box.
Your title tag should not be too long and must be within 50~60 characters, otherwise it will be cut off when it appear on Google SERP. Put keywords at the beginning to attract your target audience.
(3) Use relevant keywords
Words that are related to your target keywords will make your content more relevant to Google search engine and make your page/post stand out among the others. Based on my own experiences, you should find out what are the keywords your target searchers will input at Google Search Engine. And you need to find those keywords with certain volume, so it is worth your effort to create the quality content.
When there is no demand, your supply of the content become redundant and no one is going to find you or the most one or two person. With limited visitors to your site, you are unlikely to monetize your site content. Always remember, demand = opportunity.
(4) Engage with your audience
Try to get more engagement with the searcher like getting them to make comment on your page/post or asking them to take some action like clicking on thing within your article. This will push up your ranking.
(5) Having good user experience on your site
Structure your website with ease of navigation, feel good effect, fast load time, and good user experience will get them to stay longer at your site. This will increase the chances of conversion.
(6) Make your site be the authority within your niche
Keep your content up to date and constantly add value to your site. With relevant content and providing solutions/answers to the searchers, your site will become the authority to the user.
(7) Adding modifiers to the title
By adding modifiers like “best”, “tips”, “review”, “guide” to target long tail keywords which searchers are using more frequently now. Competition is also lesser so your content will rank much higher.
(8) Include Images and Video in your content
Putting video in your content help to increase the time readers spent on your website and this lead to higher ranking factor. Images also help to attract searchers to notice your posting and lead them to read your content more. Include keyword on your image filename, as well as Alt Text.
There is an increase importance of video marketing to attract traffic and rank higher in Google search. For those who wish to learn more about Video Marketing techniques, you are welcome to visit the tutorial done by member of Wealthy Affiliate community.
If you intend to upload your video onto the YouTube channel, I encourage you to follow the suggestion by Steve to optimise your YouTube Videos. Video marketing has become a big business every where, and you ought to learn how to use it in promoting your content on the internet. By learning from the expert, only then you can stand out from the crowd.
Put some outbound links in your content to link them with related websites. This action help Google to identify your content topic and rank it higher than those without.
Use internal links within your website to other pages will lead to higher ranking in Google search engine.
SEO expert Brian Dean is a strong believer that online marketers need to master the art of link building and he encourage the use of link generating strategies to increase traffic to your website.
(10) Hosting your site at high speed server
Google do not like website having slow loading speed. It will not re-visit site which took longer than 4 seconds to load. Therefore, choose your hosting partner with care. One of my favourites is Siteground providing web hosting with latest speed technologies and high security solutions.
(11) Latent Semantic Indexing (LSI)
Google identify LSI keywords on your posting/pages and regards those web pages/posts as relevant, and leading Google to your site.
(12) Use Social Sharing Buttons
Study has shown that social shares attract searchers to your site, and this will lead to more potential link from your content. Social Sharing Buttons let visitors to your site add your pages or posts to their social sites such as Facebook, Google+, Twitter, Linkedln, Pinterest, etc.
I have found more guide from other expert providing WordPress SEO tips. You may visit Ultimate WordPress SEO Guide for Beginners and learn from it. This guide was provided by the editorial staff at wpbeginner. For those who have sign-up for the free starter membership program at Wealthy Affiliate, you may learn from its ambassador Loes tutorial on Rank Higher in Google within 30 minutes.
Another method to add Social Bookmarks to your website is using AddThis. It will guide you through all the simple steps and at the end you need to paste the code given into your pages. If you are not sure how to do it, you may follow the step I outline here:
Go to your site admin and click edit on the page you want to add the Social Bookmarks. Click on the “Text” tab and paste the code given by AddThis. You now got all the Social Sharing Buttons on your page.
(13) Make your website mobile friendly
As smartphone being popular and many people are using their mobile phones to access internet, Google has put some ranking juice into their algorithm. For sites that are mobile friendly, Google is likely to rank them higher.
You can check whether your site is mobile friendly by visiting Google’s mobile friendliness tool.
(14) Local SEO Using Google My Business
In order to stand out and differentiate from your competitors, you may want to emphasize the location of your business when it is nearer to the searcher location.
As more people using their mobile phone to access information, they tend to search for local businesses near their present location when finding the product/service they need.
Google My Business provide you the best option to target local searcher when they are near your location. You can setup your free account at Google My Business easily and get rank higher for local SEO.
Google just updated their SEO Starter Guide on their website (dated Dec 14, 2017). You may want to take a look at it.
Content Tools To Improve Your SEO Performance
I came across one article on Content Marketing Institute providing us 19 contents tools that we can use to boost our search performance. Have a read and use it somewhere on your website to get higher ranking.