Singapore’s property market continues to present exciting opportunities, and one of the standout developments in the Thomson area is Jadescape at Shunfu. This premium condominium not only offers excellent location benefits but also provides property agents with a strong selling point for their clients.
For agents aged 50 and above, Jadescape is more than just another listing — it’s an example of how you can leverage digital tools to market properties online effectively and expand your reach without relying solely on traditional methods.
Why Jadescape Is an Attractive Property
Jadescape is located in the heart of Shunfu, offering a combination of convenience, lifestyle, and education advantages that many buyers are looking for:
- Prime Location: Facing the Thomson Garden landed estate, providing a serene view and premium living environment.
- Connectivity: Only 3 minutes’ walk to Marymount MRT, linking residents directly to the Circle Line and beyond.
- Amenities: Just 5 minutes’ walk to Shunfu Food Centre and Market, where residents can enjoy local delicacies and fresh produce daily.
- Education: Within 1 km of Catholic High School, one of Singapore’s most reputable schools, making it ideal for families with school-going children.
These selling points make Jadescape a strong contender for both own-stay buyers and investors, giving agents plenty of content to highlight in their marketing campaigns.
How Agents Over 50 Can Market Jadescape Online
Many property agents in their 50s may still prefer face-to-face interactions or rely on flyers and cold calls. While these methods work, buyers today are searching online first. By building your online presence, you can position yourself ahead of the competition.
Here are some strategies to market Jadescape effectively:
1. Create a Simple Property Blog or Website
Use platforms like WordPress to showcase Jadescape. Share:
- Key features (location, MRT access, schools nearby).
- Photos, floor plans, and artist impressions.
- Blog posts about lifestyle in Thomson/Shunfu.
This helps you rank on Google when buyers search “Jadescape near Marymount MRT” or “condo near Catholic High School.”
2. Use Facebook & Instagram to Reach Mature Buyers
Post photos and short videos of Jadescape. Highlight lifestyle angles: convenience, family living, and community. Join Facebook groups where people discuss Singapore property.
3. Share Short Videos on TikTok or YouTube Shorts
Even at 50+, you can use simple apps to create 30–60 second videos showing why Jadescape is attractive. Today’s buyers respond strongly to video content.
4. Build an Email List of Potential Buyers
Collect emails through your website (“Get the latest Jadescape updates”) and send regular updates about pricing, availability, and promotions.
Why Online Marketing Helps Agents Over 50
- Work Smarter, Not Harder: Instead of chasing leads, let leads find you online.
- Expand Reach: Attract buyers beyond your current circle of contacts.
- Stay Competitive: Younger agents are already online — this is your chance to level up.
- Passive Presence: Once you post content about Jadescape, it works for you 24/7.
Recent Transaction / Asking Price Highlights
| Unit Type / Size | Price / PSF Approx. | Key Details |
|---|---|---|
| Penthouse (6-room, ~4,230 sq ft) | ~ S$10.15 million | Sold in Dec 2024; ~$2,399 PSF. (CommercialGuru) |
| 4-bedroom (~1,421 sq ft) | ~ S$3.44 million | New high PSF ~ S$2,420 PSF (21st floor unit), end Sept 2024. (EdgeProp) |
| 3-bedroom deluxe (~1,055 sq ft) | ~ S$2.49 million | Transaction in Aug 2024; $~2,360 PSF. (EdgeProp) |
| 2-bedroom (~764–775 sq ft) | ~ S$1.55M to ~S$1.85M+ | Examples: Many listings and transactions around S$1.6M-$1.85M, PSF in range ~$2,100-$2,300. (Property How Much) |
| 1-bedroom (~527 sq ft) | ~ S$1.03M to ~S$1.2M | Lowest recent resale around S$1.03 million for ~527 sq ft; asking listings for similar units shown between S$1.1-1.2 million. (CommercialGuru) |
More Context & Trends
- The average transacted price at JadeScape over the past 12 months is ~ S$2,192 PSF.
- The PSF for larger units (4-beds, penthouse) tends to reach $2,300-$2,400+ PSF, especially for high-floor / premium view units.
- Smaller units (1- & 2-beds) tend to be lower in absolute price, but PSF is still high because their area is small. So ~$2,000-$2,300 PSF is common even for smaller units.
Final Thoughts
Jadescape at Shunfu is a property that sells itself with its location, amenities, and education proximity. For agents over 50, it’s also the perfect case study to show how online property marketing can bring new opportunities.
By creating content, using social media, and building your own online presence, you can market Jadescape (and other properties) more effectively — and future-proof your career in real estate.
👉 If you are an agent above 50 and would like to learn how to start your own online property marketing business, stay tuned to Online Business for 50. This is where we help you build your digital presence step by step.